It’s ironic—most companies have R&D labs and marketing departments that identify unmet needs and develop new ideas for meeting them. But professor Eric Von Hipple of MIT, and other researchers, have demonstrated that this approach is often misguided.

Mountain Bikes weren’t invented by a bike manufacturer, and gas Chromatographs weren’t developed by an R&D lab. Rolling wheels on suitcases also didn’t happen because a company was smart enough to figure it out, no matter how obvious it now seems.

This intriguing webinar is led by noted consultant, speaker and author Phil Samuel of BMGI. Phil will show you that a large percentage solutions and innovations were initially developed by a customer out of necessity. More importantly, Phil will show you how you can reduce the risk associated with developing new products and services by identifying and collaborating with lead users.

BMGI is authorized by IACET to award 1 CEU to individuals who participate in all eight webinars and complete the additional learning activities associated with each webinar.