Classic voice-of-the-customer methods fall short of identifying what your customers don’t know they want, because they haven’t thought through what’s possible. But you can forge the future if you have the right constructs and resolve.

This webinar teaches you to move beyond your bias that your customers need what you give them. Customer Job Maps show you what your customers want to accomplish, not what specific features or functionalities they might want from your current products or services.

With Customer Job Maps, you can revolutionize your value streams and processes, and you can develop revolutionary products and services. You can, in short, crystalize a vision and blueprint for how the future of your business connects to what you do today.

The insightful session is led by Wes Waldo, COO of BMGI and noted consultant, Lean master, author and speaker. Wes’s mastery of this new topic in business, combined with his unique insights, make this webinar a must for all innovators, executives and operational leaders.

BMGI is authorized by IACET to award 1 CEU to individuals who participate in all eight webinars and complete the additional learning activities associated with each webinar.