This article discusses the misnomer that benchmarking is anything more than an operational tool for increasing efficiency, productivity, and earnings; it cannot dictate sustainable market success. In fact, strategic convergence often results in declining margins as companies destroy market value by competing for smaller segments of industry resources. The author wants to caution companies from this volatile situation and instead urge them to find success through the exploration of untouched market opportunities.
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by in McKinsey Quarterly on Ocak 01, 2000
by in McKinsey Quarterly on Eylül 01, 2012
This article challenges the common notion that emulating the business model of highly successful power horses, such as Apple, is the standardized key to success. The shortcoming of most observers and management theorist is the assumption that everything these companies do should be revered as best practices. The thing is they neglect to look at the greater context of its success and the individualized factors that might inhibit it from yielding similar results and returns when replicated.
by in on Aralık 05, 2011
In this article Ellen Domb talks about the 39 Features of the Contradiction Matrix. The Contradiction Matrix has always been a popular element of TRIZ ever sense its creation. With these explanations of the 39 Features, users are more able to effectively use the contradiction matrix.
by in on Ekim 28, 2011
In this article Dr. Ellen Domb gives an example of two different types of psychological inertia through the use of a story. People can be unaware of the effects of psychological inertia and how it can affect them. Through this story two types of psychological effects are brought to light, authoritarianism and subject matter specialization, helping people be more aware of outside influences.
by in on Ekim 18, 2011
In this article Karen Becker and Dr. Ellen Domb discuss the application of Neuro-Linguistic Programming (NLP) when problem solving with TRIZ methodologies. NLP was developed by observing and duplicating cognitive strategies with the idea in mind of replicating these cognitive strategies and applying them to increase effective cognitive use. Through the use of both NLP and TRIZ methodologies practitioners can better apply their whole brain during the problem solving process.
by in on Ekim 03, 2011
In this article Dr. Ellen Domb discusses the effects TRIZ methodologies and tools can have on the Quality Function Deployment (QFD) process. QFD practitioners are known to very clearly identify the initial qualities of a system, but sometimes have difficulty utilizing the large amount of data created in order to be innovative. The use of TRIZ allows QFD users to enhance their current abilities and to better satisfy customer’s wants and needs.
by in on Eylül 30, 2011
In this article Dr. Ellen Domb talks about teaching TRIZ concepts to students and solving problems through the use of analogies. An important concept in TRIZ involves identifying a principle through the use of a contradiction matrix or other methods, and utilizing examples of that principle to solve the problem at hand. To better teach this analogy based concept to students, an algorithm is provided that increases comprehension and creates additional insights.
by in on Eylül 29, 2011
In this article Gregory Frenklach discusses the creation of problem solving methodologies based on TRIZ tools and based in differnet areas of human activities through a process called feature transfer. In fields with attached human attributes such as management, advertising and marketing, problem solving methods must be developed to effectively find solutions. Building these TRIZ-like methodologies for fields involving human activities is difficult, but feature transfer along with multi-level and object chain analysis make this process simpler.
by in on Eylül 28, 2011
In this article Dr. Ellen Domb and Darrell Mann discuss the concept of Mass Customization and whether or not it reproduces the same solutions produced by the Contradiction Matrix, adds anything to TRIZ methods or tools, or has anything to gain from TRIZ. The concept of Mass Customization is concerned with the mass production of customizable goods and services. When comparing B Joseph Pine II’s Mass Customization concept with the methods and tools of TRIZ there were many similarities and even some instances where one out performs the other.
by in on Eylül 27, 2011
In this article Gregory Frenklach provides an algorithm utilizing TRIZ tools to solve problems. TRIZ is an instrument developed to aid practitioners in understanding problems, developing creative ideas with the use of tools, and ultimately solving those problems with those provided tools. The provided TRIZ based algorithm utilizes seven steps, three main steps and four additional ones to help when difficulties arise, to develop a comprehensive and useful solution when problem solving.
