Ian C. MacMillan and Rita Gunther McGrath talk about differentiation and ways in which companies are able to develop this throughout their business with respect to their costumers. A "consumption chain" is an idea that is discussed in this article. Using a "consumption chain" companies are able to apply a two part approach in order to determine ways to differentiate.
In this article Alex Taylor III reports on Toyota and the large number of recalls experienced between 2005 - 2009, their cause and the effects they have had on Toyota as a whole. Toyota has long been known to be a very successful company, but due to a complecated system it lacks the ability to quickly respond to consumer complaints in the United States. This became apparent when Katsuaki Watanabe, a newly appointed president, asked the company to cut prices in order to increase profitability.
Donald L. Laurie, Yves L. Doz, and Claude P. Sheer talk about what a company needs to do in order to increase their growth rate after it begins to fall short of expectations. The main idea this article presents involves creating a new platforms for businesses instead of developing new products. In some cases the development of products can increase growth rates, but creating new platforms is more effective in the long term.
Gary Hamel and C.K. Prahalad tell about the importance of looking into the future when it comes to companies. Many companies in the business world today are only looking at the short term attempting to stay a successful company. What a company really needs to do is to develop some foresight and obtain the ability to control the future of the company and redefine the industry.
The UNCTAD assesses the creative economy so the United Nations are more coherent toward the creative economy by discussing the overall structure, sharing analyses showing international trade changes and sugesting possible strategic policy changes.
In this article Peter D. Haden, Olivier Sibony and Kevin D. Sneader describe the consumer goods business and strategies used in order to be successful when dealing with low returns on efficiency efforts and increased competition. Some of these strategies global companies utilize include outsourcing production and consolidating. When global companies have had to consolidate it allows the regional companies to crop up taking care of the products global businesses end up neglecting making it possible for both types of companies co-exist.