In this article Jack Hipple talks about the use of Predictive Failure Analysis in a situation where traditional TRIZ techniques can’t be applied. The Predictive Failure Analysis is a technique that gives the practitioner the ability to view the problem from a different perspective. Predictive Failure Analysis utilizes traditional TRIZ techniques and allows you to identify potential system failures, in turn solving the problem.
Dan Ariely while being interviewed talks about strategies in the business world. Knowing the thought process of humans we can use strategies based on common irrationalities to cause a person to consider a product, work harder or more efficient in the work place, and work better together in groups. Overall humans are irrational and Dan Ariely gives strategies in order to direct those irrationalities.