Modern Strategic Management: Balancing Strategic Thinking and Strategic Planning for Internal and External Stakeholders

In this article Tim O’Shannassy gives explanation of traditional and contemporary roles involving the strategic management process.  In the past strategic thinking and planning was predominantly done by the CEO and Strategic Planners in a top down information system.  When studied, this practice has been proven to be less effective then involving everybody in a process.  In contemporary models the line managers, people that implement and analyze the strategies, are involved in the strategic planning allowing a bottom top flow of information to be involved, thus improving the strategic management process.