Discovery-Driven Planning

Rita Gunther McGrath and Ian C. MacMillan tell about discovery-driven planning and a process to successfully venture into a new business.  When a business moves into an unknown market in order to expand and increase overall revenue a large amount of risk will ensue.  The risk factor comes from making assumptions in an area of business unknown to the company.  This article proposes Discovery-Driven Planning, proposing a specific process dealing with the many risk factors, which gives the new business venture a much better chance of success.