Stretching Strategic Thinking

In this article, Stan Abraham defines strategic thinking as a way to identify alternative viable strategies or business models that will deliver customer value.  In order to search for appropriate alternative strategies, he suggests managers explore how to be successfully different, emulate entrepreneurs, find new opportunities, be future-oriented, and be collaborative. Using practical examples, he demonstrates how the task of strategic thinking is never ending and how critical it is for each person in the company to implement this mindset. “Only then is the company in a position to take appropriate action and only then can it reap the immense benefits of strategic thinking.”