How Shell's Domains Link Innovation and Strategy

This article examines the intentionally wise steps that Shell managers carried out in order to consistently propel their innovative momentum. Throughout this discussion, it is clear that the enhancement in Shell’s productivity and innovation was a direct result of its Domain design and implementation. Using the Actor Network Theory, a conceptual framework used in science and technology studies, the authors specifically identify how Shell attained its success. Gaining an understanding of Shell’s ability to link strategy and technology through the establishment of Domains provides businesses with valuable insight.