40 Inventive Principles in Marketing, Sales and Advertising

In this article Gennady Retseptor discusses the 40 Inventive Principles and provides examples of each principle being applied with respect to different marketing, sales and advertising applications.  The 40 Inventive Principles were developed to allow practitioners to create solutions to problems through the use of TRIZ methodologies.  Through these examples practitioners can observe the 40 Inventive Principles at work and learn to apply these methods to their own marketing, sales and advertising problems.