This article examines the intentionally wise steps that Shell managers carried out in order to consistently propel their innovative momentum. Throughout this discussion, it is clear that the enhancement in Shell’s productivity and innovation was a direct result of its Domain design and implementation. Using the Actor Network Theory, a conceptual framework used in science and technology studies, the authors specifically identify how Shell attained its success. Gaining an understanding of Shell’s ability to link strategy and technology through the establishment of Domains provides businesses with valuable insight.
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by in Long Range Planning on January 01, 2011
by in Harvard Business Review on January 01, 1994
In this article, Henry Mintzberg defines the differences between strategic planning and strategic thinking, not only is one the analysis while the latter is synthesis but strategic planning has the potential to spoil strategic thinking. Identifying the differences between strategic “programming” and strategic thinking is the first step to this alternative approach. Throughout this discussion, he encourages organizations ready to toss out the process of strategic planning to instead redefine the planner’s job in four specific ways. He also persist that in redefining the planner’s role, companies will gain insight into the distinctions between planning and strategic thinking while simultaneously promote the stimulation of novel and innovative thought processes.
by in Strategy & Leadership on January 01, 2005
In this article, Stan Abraham defines strategic thinking as a way to identify alternative viable strategies or business models that will deliver customer value. In order to search for appropriate alternative strategies, he suggests managers explore how to be successfully different, emulate entrepreneurs, find new opportunities, be future-oriented, and be collaborative. Using practical examples, he demonstrates how the task of strategic thinking is never ending and how critical it is for each person in the company to implement this mindset. “Only then is the company in a position to take appropriate action and only then can it reap the immense benefits of strategic thinking.”
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