| Making innovation systematic Business evolves as a direct result of the ongoing interplay between improvement and innovation. Sometimes an organization has to improve incrementally, and other times it has to improve dramatically or drastically - depending upon its strategic imperative.
| PricewaterhouseCoopers conducted a survey that asked nearly 1,000 major CEOs what levers they thought were most important in driving revenue growth. Forty percent of them said that "innovation" and "unique products and services" are most important while only four percent said IT and the Internet were the most important. |
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When the whole or parts of an organization are called to innovate - to make discontinuous change - a methodology called TRIZ comes into play. TRIZ is a Russian acronym, the words of which, when translated into English, mean the "theory of inventive problem solving."
Why TRIZ?
The reason TRIZ is so important is because it enables an organization to become truly innovative in formulating its strategic identity, and TRIZ pushes the minds of its leaders out onto the fuzzy edge of what they can become.
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| At the corporate level, TRIZ is an engine for rational, structured and historically proven idea generation, the DNA of Strategic Thinking. TRIZ, in concert with other Strategic Thinking tools, generates a set of data that changes the way organizations think and plan the future, and the way they connect strategy with execution.
The TRIZ Roadmap - DMASI
The technical roadmap for TRIZ is DMASI - Define the innovation problem in question and formulate the Ideal Final Result. Model the system to understand how its elements interact. Abstract the technical problem into a generic problem. Solve for the specific solution using TRIZ database. Implement solutions.
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Management guru Peter Drucker once said that innovation is the only competitive advantage a company really has, because quality improvements and price reductions can be replicated, as can technology. Therefore, if a company could just have just one major capability, that would be innovation. |
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Developed based on the analysis of more than two million patents, the TRIZ system of innovation makes an enormous contribution. It brings predictability to the classically ad hoc way of achieving operational, product or organizational breakthrough. |
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TRIZ and TPE
TRIZ can fuel the development of a robust strategic intent. Then the methodologies of Strategic Planning, Process Management, Lean, Six Sigma and DFSS, in some rational configuration, magnify that intent into reality.
But TRIZ also and more predominantly drives innovation at the technical level, enabling discontinuous change to occur microscopically, project by project, function by function, process by process - even as it fuels change at the top too. |
Want to learn more?
BMG offers Basic TRIZ training for individuals, as well as onsite for groups of six or more. Contact us for more information.
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