In 2005, INsourcing Innovation provided a roadmap for structured innovation, making TRIZ, the Theory of Inventive Problem Solving, accessible to business leaders from every industry. More than that, however, the book demonstrated why innovation is best cultivated from within, and why an organization's most valuable asset -- its people -- should become an intrinsic part of the innovation effort.

This newly revised and expanded edition from publisher Taylor & Francis includes additional real-world examples of how TRIZ has helped organizations from Toyota to NASA to solve their most complex innovation problems.

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Back Cover Copy:

Innovation is central to business success, yet no other aspect of business is as frustrating and out of control. Instead of occurring in fits and starts and strokes of genius, innovation must become an all-the-time event that’s measurable, reliable, predictable, streamlined, and effective. Asserting that every innovation objective has a finite set of possible solutions given its unique constraints, TRIZ, the Theory of Inventive Problem Solving, is a structured system for making innovation more manageable and profitable.

Divided into five parts, Insourcing Innovation: How to Achieve Competitive Excellence Using TRIZ demonstrates how the application of a consistent, systematic approach will render innovative problem solving a dependable reality rather than an enigmatic phenomenon.

• Part I provides a framework for thinking about business excellence and the case for why TRIZ is a world-class approach for achieving perpetual innovation with existing resources.
• Part II covers the tactical aspects of TRIZ, demonstrating its primary constructs, techniques, and components.
• Part III provides case examples including how TRIZ was used to spawn innovations in a self-heating beverage container, the International Space Station, the Cassini Saturn orbiter, and hospital triage.
• Part IV covers TRIZ’s often-overlooked strategic value, demonstrating how all innovations tap into one or more of eight evolutionary forces to become what they are.
• Part V discusses how structured innovation fuels business excellence within a “total performance excellence” framework.