In this article Michael E. Porter talks about implementing strategy into companies. Many companies concentrate heavily on operation effectiveness that cause competition to become zero sum and mutually destructive for all parties involved. Strategy on the other hand allows companies to gain a sustainable competitive advantage through variety, need, and access positioning and fit (aspects of the system working together with each aspect adding value to the others).
In this article Michael E. Porter discusses the five forces that strategist should take into consideration: power of suppliers, power of buyers, the threat of substitutes and rivalry among existing competitors. While going into detail about all five forces the author describes the complexities of each force and reveals components that may be overlooked by the everyday strategist. If a strategist takes into consideration the five forces, they have the ability to be successful in any situation they confront.