In this video Dan Ariely discusses the idea of checking intuitions. After running a couple tests in a college setting dealing with cheating Dan noticed many college students were willing to cheat, but only by a little bit. Depending on how he altered the test the student’s willingness to cheat could be altered predictably.
In this video Dan Ariely shows us how our decisions may, more often then not, be determined by things other then us. It turns out we are much more impressionable than many previously believed. An involved decision alone is enough to steer us in one way or the other. If a company were to use this information they could obtain a large advantage in their designated market.