In this article Alexander Kandybin describes different innovation efforts, an innovation investment metric, and innovator categories along with strategies deployed by successful companies in each category. When a company plots all their innovations on a graph of annual innovation investment vs. annual return innovation investment this revels which innovations are worth investing in. With this information a company is able to reallocate its innovation investments where they would be most effective improving annual growth and innovation success.
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by in MIT Sloan Management Review on October 01, 2009
