In this video Tim Brown talks about design and the effect it can have on our lives. Design thinking is the new way to tackle problems that may have never been thought about before. Instead of designing from the best alternative, basically redesigning a previous effort, design thinking is all about asking new questions and coming up with designs in order to answer those questions.
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by in Harvard Business Review on June 01, 2008
Tim Brown of IDEO discusses innovation driven by Design Thinking and different processes that go along with it. The basic idea is to listen and think like your future consumers, then develop an innovation accordingly. Using other products as examples this article reviles successful processes aiding innovation through Design Thinking.
