In this article Amory B. Lovins, L. Hunter Lovins and Paul Hawken talk about natural capitalism and the effects it has on both the environment and our economy. Today, companies operate on inefficient incentives concentrating on selling product. Instead companies should concentrate on solutions. With this change of mindset and introducing implementation steps toward natural capitalism by dramatically increasing the productivity of natural resources, shifting to biologically inspired production models, moving to a solutions-based business model and reinvesting in natural capital a company is able to reduce production costs, improve the efficiency of their company and improve the environment at the same time.
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