In this article John Terninko and Dr. Ellen Domb discuss the 40 Inventive Principles and provide examples of each principle being applied with respect to social applications. The 40 Inventive Principles were developed to allow practitioners to create solutions to problems through the use of TRIZ methodologies. Through these examples practitioners can observe the 40 Inventive Principles at work and learn to apply these methods to their own related social problems.
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