W. Chan Kim and Renee Mauborgne explore the idea of creating new market space allowing a company to expand and increase growth rates. Many companies today observe their closest competitors attempting to get ahead of them with the same idea of value. These companies are growing but with incremental margins. Using different techniques including looking at similar industries, looking at the same industry in different ways, looking ahead in an industry, etc. a company gives itself the ability to expand and grow.
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by in Harvard Business Review on January 01, 2003
W. Chan Kim and Renee Mauborgne make clear the importance of fair process in a cooperation between executives (managers included) and the laborers in a cooperation. The main point of this article is to talk about a main conversational void experienced across cooperation today. The idea is many managers make unclear the overall goals in a cooperation causing the laborers to loose confidence and trust in their managers, drastically declining productivity. Using a fair process the company is able to take care of the conversational void bringing laborers online with the cooperation's overall goals even if they disagree with the projected outcome.
