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by Tom Chatfield in TED on November 01, 2010

In this video Tom Chatfield talks about the power of video games and what we can learn from them when it comes to motivating people.  Through 7 processes video games reward the brain emotionally, individually and collectively causing us to continuously engage.  If we apply these same processes in other systems, such as the business world, we are capable of motivating people to engage themselves in creating a better world.