Teresa M. Amablile and Mukti Khaire talk about creativity in businesses. Because of the changing economy, innovation and creativity have been shifted from a growth and stability tactic to the main agenda of businesses around the world. The main idea of this article is to illuminate acts many companies engage in discouraging creativity and give examples of what a company can do to cause creativity and innovation thrive in their business.
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by in Harvard Business Review on October 01, 2008
