In this article Peter D. Haden, Olivier Sibony and Kevin D. Sneader describe the consumer goods business and strategies used in order to be successful when dealing with low returns on efficiency efforts and increased competition. Some of these strategies global companies utilize include outsourcing production and consolidating. When global companies have had to consolidate it allows the regional companies to crop up taking care of the products global businesses end up neglecting making it possible for both types of companies co-exist.
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