This article looks at surveys observing metrics companies use in order to measure innovation and common trends between successful and unsuccessful metric practices. It goes on to show how most companies deal with metrics and gives comparisons between companies all over the world. The idea of using metrics to keep track of your company's innovation is a good idea, however using the correct metrics to guide innovation will cause your business to excel.
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by in The McKinsey Quarterly on November 01, 2008
