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by Michael Adams, Barry Thornton and Mohammad Sepehri in Journal of Sustainability and Green Business on October 01, 2010

In this article Michael Adams, Barry Thornton and Mohammad Sepehri discuss the impact sustainability imposes on businesses.  One of the hypotheses tested states if a business were to partake in sustainability efforts shareholder value would increase in the short run, but the results showed a low statistical correlation between the two.  Even though sustainability isn’t directly related to short term effects there was an increase in brand recognition and competitive strategy.  So, because of these increases a sustainable company should gain stakeholder value in the long run.