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by Jurgen Kluge, Rupert Deger and Jurgen Wunram in The McKinsey Quarterly on May 01, 1996

Jugen Kluge, Rupert Deger and Jurgen Wunram talk about innovation all over the world especially in Germany.  Observing many companies all over the world largely relying on innovation for profits the question was asked, "Can Germany Still Innovate?".  The conclusion was Germany's ability to innovate had not diminished, but in order to become a world leader in innovation once more, German companies must change their processes and attitudes when it comes to innovation.  Along with determining Germany's innovation flaws this article shows many different tactics used by successful companies based on innovation.