John Seely Brown and John Hagel Ill give details on the concept of creation nets and open innovation. Innovation is commonly accepted in the current business world as a growth strategy, but many companies are weary about introducing open innovation due to the amount of uncertainty involved. This article discusses creation nets as a strategy to bring structure into open innovation allowing businesses to introduce this innovation strategy into their company with confidence.
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by in The McKinsey Quarterly on May 16, 2006
