In this article Jay A. Conger talks about the power of persuasion in a company. Traditionally, persuasion has a negative connotation, but it can be used as an effective and constructive way to bring people to your point of view. To be a good persuader four ideas need to be taken into consideration including establishing credibility, framing goals in a way that shows shared benefits, reinforcing positions using vivid language and compelling evidence, and connecting emotionally with your audience. If a persuader is successful in these four areas they will be more effective when persuading their audience.
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