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Using Fuzzy Cognitive Maps to Model and Analyse Business Performance Assessment
by Dimitris Kardaras and Gregory Mentzas in Advances in Industrial Engineering Applications and Practice II on January 01, 1997

In this article Dimitris Kardaras and Gregory Mentzas looks at measuring business metrics using the Fuzzy Cognitive Map (FCM) Impact Analysis Model (IAM).  Using IAM allows a company to measure many different aspects and perspectives including the three perspectives business, technological and social organization.  Other things measured using IAM include two modes options (this looks at competitive purposes and diagnostic purposes) and actions.  The IAM also allows managers and executives in a dynamic business world monitor performance and prevent problems while executing Business Process Re-engineering (BPR) paired with IT.  This pairing allows a business to improve in leaps instead of continuous incremental improvements.

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