In this article Darrell Rigby and Chris Zook discuss open-market innovation and how a business can utilize this concept to get ahead. Innovation is a high priority with many businesses utilizing open-market innovation to increases profits, decreases development time and allow internal resources to concentrate on what they do best. Even though some companies might be nervous about sharing innovations this article shows, utilizing examples, that a correctly structured deal allows open-source innovation to positively influence all parties involved.
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