In this article Caitlin Elsaesser talks about a book by Kevin Coyne and Shawn Coyne, Brainsteering: A Better Approach to Breakthrough Ideas, regarding idea generation in the business world. The authors believe that asking the right questions and adding enough structure to focus efforts are the two principles that lead to effective idea generation. While giving explanation of the two principles they lay out a set of guidelines that, if followed, give businesses the ability to create useful ideas.
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by in BNET Contributor on July 27, 2011
