In this article Gennady Retseptor discusses the 40 Inventive Principles and provides examples of each principle being applied with respect to different marketing, sales and advertising applications. The 40 Inventive Principles were developed to allow practitioners to create solutions to problems through the use of TRIZ methodologies. Through these examples practitioners can observe the 40 Inventive Principles at work and learn to apply these methods to their own marketing, sales and advertising problems.
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by in on November 22, 2011
In this article Stephen Dourson discusses the 40 Inventive Principles and provides examples of each principle being applied with respect to different finance applications. The 40 Inventive Principles were developed to allow practitioners to create solutions to problems through the use of TRIZ methodologies. Through these examples practitioners can observe the 40 Inventive Principles at work and learn to apply these methods to their own finance problems.
by in on November 22, 2011
In this article Jun Zhang, Kah-Hin Chai and Kay-Chuan Tan discuss the 40 Inventive Principles and provide examples of each principle being applied with respect to different service operations applications. The 40 Inventive Principles were developed to allow practitioners to create solutions to problems through the use of TRIZ methodologies. Through these examples practitioners can observe the 40 Inventive Principles at work and learn to apply these methods to their own service operations problems.
by in MIT Sloan Management Review on January 07, 2009
Dan Ariely while being interviewed talks about strategies in the business world. Knowing the thought process of humans we can use strategies based on common irrationalities to cause a person to consider a product, work harder or more efficient in the work place, and work better together in groups. Overall humans are irrational and Dan Ariely gives strategies in order to direct those irrationalities.
by in on November 30, 2011
In this article Jack Hipple talks about the use of Predictive Failure Analysis in a situation where traditional TRIZ techniques can’t be applied. The Predictive Failure Analysis is a technique that gives the practitioner the ability to view the problem from a different perspective. Predictive Failure Analysis utilizes traditional TRIZ techniques and allows you to identify potential system failures, in turn solving the problem.
by in Joe Miller, Dr. Ellen Domb, Ellen MacGran and Dr. John Terninko on September 27, 2011
In this article Joe Miller, Dr. Ellen Domb, Ellen MacGran and Dr. John Terninko discuss a case study where the 76 Standard Solutions are applied to the problem of solving world hunger. This case study in involves the distribution stage of world hunger, and in particular different issues that can be solved to improve distribution percentages. First, distribution problems were identified through the use of Su-Field modeling or other functional analysis approachs. Then, these problems were aligned with the 76 Standard Solutions, in turn providing a solution is to the issue and a step toward solving world hunger.
