Reinventing your Business Model

In this article Mark W. Johnsons, Clayton M. Christensen, and Menning Kagermann discuss the idea of reinventing your business model when aspects of your business aren’t performing as well as warranted.  The main crux of the article includes identifying jobs to be done according to the customer and developing your new business model to fulfill that job to be done.  Observing three businesses going through the reinventing stages provides validity to the proposed plans, which allows a business to successfully configure its business model to fulfill the customer’s wants and needs.