In this article Brian Pitman talks about changing the performance measure of a company. The example given involved changing performance metrics based on inflation to shareholder value. It takes a lot in order to get a company behind a more aggressive strategy like basing performance measures on shareholder value, but if a company concentrates on a couple fundamental metrics instead of numerous initiatives they become powerful growth strategies.
Leading for Value
Original Source:
Harvard Business Review
Published:
April 01, 2003
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