How Toyota Lost Its Way - Full Version

In this article Alex Taylor III reports on Toyota and the large number of recalls experienced between 2005 - 2009, their cause and the effects they have had on Toyota as a whole.  Toyota has long been known to be a very successful company, but due to a complecated system it lacks the ability to quickly respond to consumer complaints in the United States.  This became apparent when Katsuaki Watanabe, a newly appointed president, asked the company to cut prices in order to increase profitability.