Finding your Next Core Business

In this article Chris Zook looks at companies atempting to develope a new core business.  A large part of this article includes specific properties and questions companies need to consider before determining whether or not a core adjustment is applicable.  There are many examples of businesses that have gone about this process incorrectly resulting in a major downturn.  But, if the principles discussed in this article were applied, finding your next core business would overall be a more successful endeavor.