Breakthrough Thinking from Inside the Box

Kevin P. Coyne, Patricia Gorman Clifford, and Renée Dye convey different ways to come up with ideas in the business setting. Instead of going into an ideation session and asking your team to think outside the box or breaking apart the current box to create new ideas, a good way to encourage new and useful ideas from your team include making a new box. Using some additional tools, along with creating a new box, allows a company to create many new and useful ideas.