Tim Brown of IDEO discusses innovation driven by Design Thinking and different processes that go along with it. The basic idea is to listen and think like your future consumers, then develop an innovation accordingly. Using other products as examples this article reviles successful processes aiding innovation through Design Thinking.
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Stephen Wunker and George Pohle talk about the innovation process and the four different archetypes a company can fall under. Each archetype involves a successful innovation environment including CEO involvement, staff support and different innovation processes. In all four archetypes there are big name companies that have defined themselves as successful innovators.
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John Seely Brown and John Hagel Ill give details on the concept of creation nets and open innovation. Innovation is commonly accepted in the current business world as a growth strategy, but many companies are weary about introducing open innovation due to the amount of uncertainty involved. This article discusses creation nets as a strategy to bring structure into open innovation allowing businesses to introduce this innovation strategy into their company with confidence.
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In this article Peter D. Haden, Olivier Sibony and Kevin D. Sneader describe the consumer goods business and strategies used in order to be successful when dealing with low returns on efficiency efforts and increased competition. Some of these strategies global companies utilize include outsourcing production and consolidating. When global companies have had to consolidate it allows the regional companies to crop up taking care of the products global businesses end up neglecting making it possible for both types of companies co-exist.
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The UNCTAD assesses the creative economy so the United Nations are more coherent toward the creative economy by discussing the overall structure, sharing analyses showing international trade changes and sugesting possible strategic policy changes.